UGC creators in Australia.
UGC (user-generated content) is content a creator makes for a brand to post on its own channels or run as ads, rather than on the creator's feed. MANA represents Melbourne-based creators who make UGC as well as sponsored posts, with usage rights agreed before filming.
UGC or a sponsored post?
| UGC | Sponsored post | |
|---|---|---|
| Where it runs | Your channels and ads | The creator's Instagram |
| Whose audience | Yours, or paid reach | The creator's audience |
| What you get | Raw footage or an edited video | A live post, plus insights |
| Usage | Licensed for an agreed period | Organic; paid use or whitelisting is an add-on |
Our UGC creators
- Kevin Chiang · Raw footage and edited reels for design software, apps, tech and lifestyle. Delivered UGC for Chief and MakeUGC.
- Preston Young · Cinematic lifestyle, fitness and self-growth videos for brands reaching young adults.
- Hugo Zbor · Concept films and composites for brand channels, when you want something nobody else has.
How UGC works with MANA
Brief
Product, audience, where it will run and the angle you want.
Script and shot list
Agreed before filming, so the first draft is close.
Filming and edit
Raw footage, an edited cut, or both.
Usage
Paid usage licensed for 3, 6 or 12 months, agreed in writing.
Questions
What is UGC?
User-generated content: photos or videos a creator makes for a brand to use on its own channels or in ads. It looks native to social feeds because a real creator makes it.
How are usage rights handled for UGC?
The usage period (for example 3, 6 or 12 months), the channels and whether it runs as paid ads are agreed in writing before filming.
Can I get raw footage?
Yes. Kevin Chiang delivers raw footage or fully edited reels, and Preston Young offers UGC in his cinematic style.
Ask about UGC
Tell us the product and where the content will run. We usually reply within a day.